The landing page is a static webpage where a visitor lands after clicking the intimidating links from email, social media, YouTube, Bing, or similar places. It is unlike the website homepage as the purpose is different. Webpages are primarily created to show the best feature of your business or services website. There you can exhibit why one should buy from you or spend time on your website. However, the landing page has a narrow and specific purpose. It acts as a catalyst to convert the visitors into probable clients or business partners. This blog will discuss the tips and tricks to create great landing pages where the visitor’s conversion into clients is higher; this is technically called ‘Call to Action.’
Types of landing page
Primarily there are two types of landing pages based on the goals and purpose.
Lead Generation Landing Pages:
The lead generation landing page projects to collect the essential or lead data from the visitors like name, email ID, and contact details. It is called ‘lead gen’ or ‘lead capture.’ This increases the contact database for the company as the probable customers in the future. Such landing pages offer free e-books, webinars, downloads, or other offers to get visitor’s lead details in return.
Click through Landing Pages:
E-commerce websites majorly use the call to action via a clickthrough landing page. This does not necessarily give the form to visitors; rather, it directs them for sales or subscription. They have a simple click button through which the leads can be sent to the checkout or transaction page. We calculate clickthrough by dividing the total number of impressions by visitors.
10 Tips and Tricks To Build High Converting Landing Page
Expert marketers always use individual dedicated landing pages as the destination of their traffic. There are some easy tips and tricks for tantalizing clickable that you should keep in mind before you create landing pages.
1. Create a creative header
In the age of high competition of websites and the visitors’ short attention span, it is essential to be very creative in putting up the headings. The header is the first thing that catches the audience’s eyes, creating a very clear and bold header or title. It is an effective way to engage with the visitor and entice them to go ahead with your deal and offers.
2. Place your CTA on the Top
By now, you know the importance of Call to Action (CTA), so you want your landing page to be visible for visitors. Therefore, place the CTA above the fold so that no one misses to notice that. If it is rightly placed, the visitors need not scroll down, and your chances of converting the victors into clients will get higher.
3. Use a Single Call-To-Action
To get the most out of one visitor, you need to apply the best trick is to keep them away from any distraction. Therefore use only one link or one button to direct the leads towards one goal. This is a significant factor for the high converting landing page.
4. Keep your Forms Short
The lead generating landing page has a fill-up form for the audience. If the form is long and time taking, then the visitor may leave the page. Therefore for effective CTA, you need to put a very brief form that your purpose is served and hold the visitor on your page.
5. Use Emotional Triggers
To entice the visitor to take action, you need to connect with them emotionally. For better CTA click, you can make the landing page rich with emotions like fear, excitement, victory, etc. Use the emotional trigger and let them know that you have a solution to their worries.
The speed to reach the landing page and go to the homepage is also vital while helping you gain more CTA clicks. Ideally, it should take 3 seconds or a maximum of 5 seconds. To get the better speed for your landing page, you can get the package and services of the best online domain and web hosting services like Hostgator. You can get the Hostgator Coupons India and avail hefty discounts for the web hosting needs.
7. Promote it on social media
The use of social media for your website’s advertisement is an excellent way to grab more attention. You can share a regular post prompting your website and let the users click the link to get your page of sale. Therefore don’t leave this opportunity to get more clicks and clients.
8. Include a few Testimonials
To convince the visitor that your deal and offers are genuine, you can put the testimonies of happy customers as proof. Ensure that the testimonials are real because the fake one can be identified easily.
9. Add Contact Us Section
The motto of creating a landing page is to help the visitor contact you for further business. Therefore, keep the channel open and clear for leads to contact you directly. Add more than one method to help people reach you.
10. Include Video on Your Landing Pages
The most intriguing way to grab the visitor’s attention is to put a video giving the details about your company and the benefits from it. It is vital for branding and broadcasting messages on your website. This is ideal to instantly bond with your visitors or leads.
The purpose of a website is served when the inflow of visitors turns into possible buyers. Your landing page has to stand out in terms of creativity and offers to increase the conversion rate. Therefore, in this blog, we have covered the 10 tips and tricks to help you create a high-converting landing page. We hope this information was handy and helpful for you, so you can go ahead to influence the regular visitors of your website and turn them into your clients or buys effortlessly.
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