Now, less than one in every four-small business has a mobile application; however, this figure is all set to increase to 50% of all small businesses by 2020. The reason behind this boom of the mobile application is customers are looking forward to engaging through mobile devices.
However, less than 10% of all the internet traffic came from mobile devices three years ago, and the figure is close to 70% at the end of 2019. Apart from customers’ preferences, there are numerous reasons to have a mobile application in 2020.
Keeping in mind the importance of having a mobile application today, you should create one for your business so that you can maximum benefits from it. Here are the top five reasons to invest in mobile application development.
Smart Reasons Why You Should Invest in Mobile Apps Now
Boost Visibility & Improved Sales
A mobile application plays a very significant role in making your business visible and improving sales. Encouraging a customer to download an application is an excellent way of ensuring that business will remain visible.
Do you know that an average American spend 2+ hours a day fiddling with smartphones? If nothing else, being in the way when users are scrolling, unlocking and searching for the applications they want builds a cataleptic bond with the brand.
If the customers have your application on their smartphone, it can also make it easier for marketers to send in push notifications to the mobile. A mobile application is the digital equal of a blank billboard sign with the customer a virtually imprisoned audience.
The marketer of the application can make it more functional, informative and featured-rich, depending on what appeals to target customers more.
App Works Like a Social Platform
As you know that people are obsessed with the social media, so you might be looking to be a part of their obsessions as well. Including social features like comments, likes and in-app messaging in your application can help your business boost its social standing.
Now, people are spending their lots of time on social media platforms like Facebook and Twitter; therefore, you can provide an application that gives them all the features by which they can get in touch with social media and spend more time on your app.
By this way, users can review, share or discuss products. By nature, we all are social beings and mobile app development is the future of social interaction. For instance, Amazon.com has built its own community within its review area.
Better Way of Communication
Today, mobile applications have facilitated a direct communication channel between stakeholders whether it is among customers or markets, between team members, between managers and staff, between channel partners and senior management.
The information that is relevant will directly pass to the app user’s customer’s’ fingertips, without having to wonder whether the message went through to the intended recipient.
Now, the customers are preferring self-service and mobile application delivers a wonderful medium to inductee the transaction. For example, a customer can make use of the mobile app to reserve the table or place the order before coming in. However, an employee can use the in-house HR application to apply for leave or report being late to work because of an emergency.
When opting for internal applications, it makes life easier for the workforce, cutting across ladders and functions. Using applications, managers can easily track their employees in real time, allocate work, see work queues and track the status of pending work.
When it comes to the rank and file, it may use apps to collaborate with other team members efficiently, refer technical manuals and instruction books, upload documents, follows the suggested workflow and work queue. There is a faster turnaround time with an enterprise app despite nature of work.
You cannot get a better time than today to roll out applications for your business; however, the stakes are extremely high and it is essential to get the process right. One of the best bets in business app development is to partner with an experienced app development company.
Mobile Apps are Expedient for Customers
Do you know that mobile applications are completely simpler than websites? Applications are specially designed to focus on usability. Applications were for the major part to offer the next level of usability.
When businesses of varied industries are decided to get a custom mobile application, the benefits are even greater, allowing more flexibility and address specific customer needs. Once you installed the application, it will help your customers to reach your support team, services, and payment sections.
Through the application, the professionalism you show will boost the trust and gratitude by your targeted audience.
So, these are the smart reasons to invest in the mobile application now and get a comprehensive range of benefits. If you do not have an application for your business, don’t waste your time and hire a mobile software development company that comprehends your idea and develop a high-end app to suffice your needs.
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