With every next-door business setting up their websites and intensely marketing their products and services online, how does business successfully grab the attention of users?
While search engines such as Google, Yahoo and Bing deliver the users with a plethora of search results right on the user’s browsers, the critical problem here is how does one ensure that their site ranks the top-most on Search Engine Results Pages (SERPs)?
As a result, the role of Search Engine Optimization (SEO) emerges. SEO refers to the process of enhancing a website to better the chances of its ranking highly on search engines.
However, the trick of SEO does not always remain constant, which poses a problem for web developers. Web developers should work in tandem with SEO professionals. Otherwise, the site will rank low, resulting in the failure of digital marketing strategy. Both SEO and web development should work in combination with each other. When web developers have a lucid idea about the functioning of the SEO, they will accordingly define, execute and monitor strategies to overcome SEO challenges. No wonder, it is exceptionally crucial to keep an eye on the various challenges SEO throws on the web developer.
The 7 significant SEO challenges outlined by SEO experts at Digibulls, consists of –
1. Avoid Duplicate Content
Duplicate content confuses Google search engines and may hamper your SEO performance. Search engines will have trouble combining link metrics for the content. Your site should be structured in such a way that it does not feature any duplicate content. Make sure to purchase the secure certificates, if not, it can create crawling problems for your site. It would be best if you implement the right measures in place to ensure your content quality is the best and has a distinct URL, which ranks each page on top and drives traffic to the site.
2. Enhance User Experience
Having the capability to affect the SEO rankings through user engagement metrics directly, user experience is something every web developer should focus on. User experience is concerned with how your audience interacts with your website.
User experience can be radically improved by following the below techniques:
Devote your time to come up with a User-friendly URL structure. Search engines contain keywords in the URL. If these keywords are missing, your SEO rankings will go down in flames.
After you are done with the URL structure, make sure the navigation part is user-friendly. Assign menus and categories in relevant order so that users do not get confused while reaching for the content.
The design of your website should exceed user satisfaction for them to keep glued to your website.
3. Is your site mobile friendly?
Surprisingly, more than 50% of web traffic is influenced by mobile search. With a developing number of mobile phone users and the high reliability of searching online, your website should be mobile-friendly.
Your site should conform to standard development techniques. If the site has a separate mobile subdomain, it would be termed as a second web-property. Subsequently, managing SEO would be an onerous task.
4. Repair your broken links
Have you come across the daunted 404 error page? Well, that is one fine example of a broken link. Broken links are links present on a webpage that directs to an non-existing website or website and hence the outcome of 404. They are not only disturbing and unprofessional but also miserably downgrade your search engine ranking.
The typical causes of broken links include misspellings in the link, external websites damage, non-existence of a redundant page or site etc. It is the job of the web-developer to examine the link integrity. Including the link-checks as a routine part, will ensure the best customer experience and ranking of search engines.
5. Add Secure Socket Layer (SSL)
For any small scale business competing on a local level with large competitors using an SSL certificate is like adding a feature to your cap. The striking feature being Google recognizes websites with SSL certificates by ranking HTTPS pages on a higher side in the Search Engine Results Page (SERPs). Also, it helps to amend the indexing system to crawl more HTTPS pages.
Having an SSL certificate conveys that you regard your customer’s security and builds their trust as it verifies the authenticity of the website.
A single-source solution for complete domain SSL security is a Wildcard Certificate. It enables administrators to specify which domain to secure and can be utilized for the entire website.
6. Improve Title Tags
A title tag is one of the first impression users get from the website and plays an essential part in the SEO strategy for web developers. The title tag is infused with desired keywords that attract rankings. Therefore, to rank the highest in search results, the HTML title tag has to be in par with search engine algorithms to captivate the user’s attention. Additionally, the title tag should consist of no longer than 60 characters.
7. Use Images in optimal size
While you may use images to enhance the users experience or convey better, however, they can seriously dampen the user’s experience with excessively large images. The developers need to use image compression techniques to optimize the images. The loading time is essential for user experience and SEO; the image display size needs to be optimal. Displaying larger size images will contribute to the slow speed of your site and in turn, and will affect the loading speed of your site. Make sure images and all other factors combine together to deliver an excellent user experience as well as SEO.
To conclude, web developers face different SEO challenges. While they cannot be eliminated altogether, closer attention and utilizing the skills to increase the SEO ranking will prove worthy to the businesses.
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