As the world is getting more developed and advanced, the dependency on technology and the Internet is increasing day-by-day. The Internet these days has become one of the basic necessities of our life and one cannot imagine life without it. The more digital the world is becoming; the more it is becoming dependent on the Internet and technology. The businesses these days rely heavily on the Internet as their websites have now become the first point of contact in this massive virtual market, which has become a world within a world.
With growing needs of digital marketing and advertising, the competition in the digital world is also getting stiffer and tougher by each passing day. An attractive and interactive website is the need of the hour for every business. The content on your website should be relevant, promote your products or services, should be easy to understand and of course should be original. As it is also revealed by the facts that 80% of online web users prefer to go with organic content over paid content which itself tells the whole story. Users are irritated with paid contents or sponsored ads and they prefer to go with original and organic content that comes to them in a natural way.
Now comes the most important step. In conservative business strategies of the past, the important step was how to bring customers to your shop. It is a universally-accepted fact that without bringing customers to your shop, the sale deal cannot be matured as seeing is believing.
The principle is applicable in the modern world as well. No one can deny the importance of having a market place where your potential customer gets a glimpse of the products. But in the modern world, your first point of contact is not your physical store but your website or web store. Bringing visitors to your website is the most important thing for brands worldwide. As you prefer genuine shoppers on your shop for shopping and want less of window shoppers, the same rule applies here as well. You need organic traffic and visitors on your website to increase your sales and make your business more profitable.
But how to bring more organic traffic on your website or how to increase the organic traffic of your website is the most important question here. As more and more sales and marketing tools are being digitized, you need to keep up the pace with growing digitization in the marketing world. You need to increase organic traffic on your website to grow your business as the chances for conversion of leads into sales become much higher with organic traffic.
In this regard, the ranking of your website on Google is very important. The higher the rank on Google, the higher chances of converting leads into sales. Below we will discuss some important strategies to increase organic traffic to your website:
Bring up your SERPs Rankings
This is one of the most important tools of digital marketing and sales, i.e. Search Engine Optimization (SEO). It will lay down the foundation of your organic traffic. The proper and well thought out SEO strategy can bring your website on the first page of the Search Engine Results Page (SERP) and do wonders to organic traffic on your website.
It is in human nature that we value those websites more which appear on the first page of their search results. To increase rank of your website on Google, you need to prove the leading search engine in the world that you have worth for that ranking.
Although it is easier said than done but certainly not impossible. To achieve a higher ranking on Google search engine, SEO strategy will play a pivotal role. It is your SEO strategy that will define what should be the content, keywords, compatibility requirements with Google standards, bounce rate, response time and more things to consider. If all goes as per the plan, the results will be astonishing. It will bring some big organic visitors on your website which will result in more sales. You can also use keywords in your content which are trending on Google to increase the chances of organic traffic.
It is also very important that keywords and content should be synchronized with each other and together they should never mislead the visitors. Misleading the consumers will not only have a negative impact on the reputation of your business and its website but it will also hurt the ranking of your website on Google.
Achieving higher rankings on Google is not a piece of cake and it is even more difficult to maintain it but to lose it by misleading content or copy content is very easy. So, it is very important to keep your website genuine in terms of content, deals, products or services and compatible with Google requirements.
It is a response from the seller which attracts buyers and convert leads into sales. The same rule is also applicable in the digital world. The more responsive your website is, the more chances it will have to attract customers and convert them into sales.
It is very important to understand that your website is your first point of contact with your potential customer. So it is worth putting little bit more effort in designing, speed, responsiveness of your website. Without these credentials, you will lose the investment and efforts made in the SEO or the SERP as they will land the visitors to your website only. Now website has to sell itself to the visitors. If your website is slow or takes longer time to load like 10 seconds or more, you will be irritating your visitors and will have a danger of losing your potential customer permanently.
In this advanced digital world, no one bothers to wait for a long time for your home page to load. The trendy, eye-catching, responsive, friendly, informative and interactive website is the need of the hour. But without a website with fast load speed, all this becomes irrelevant.
It doesn’t matter how good your products or services are unless you have a responsive website to welcome your visitors. You will need to hire experts who can design your website with the latest tools and technology.
To make it more interactive, you can directly engage visitors by giving them chat options for their queries with an instant response. But this all will depend that your website is technically sound, user-friendly, compatible with Google guidelines, interactive and responsive.
You can also monitor your website’s progress via Google Analytics and other options available through your domain provider. This will provide a detailed analysis of your website and its visitors.
The percentage of visitors using different devices for the website
Social Media Presence
Nowadays, the presence of your brand on social media is mandatory. Social media is an important tool of digital marketing and with its over 2 billion web users, you will have the liberty to market your products to a global community of buyers.
The immense rise in the use of Internet has given birth to an e-commerce revolution which has made it easy to market your products on social media. The increased usage of smartphones and better access to the Internet connectivity has set a level-playing field for all the brands in the world to get the best out of social media users.
Most of the brands are now very active on social media and they have a very strong communication channel with their users and potential buyers. They prefer to make an announcement about their new products, services, sales, launch of an event, etc. through social media.
Nowadays, there is stiff competition among brands on social media presence as regulators annually reward them with prizes and recognitions. The rule for success on social media is very simple, i.e. interaction with users. You will need to engage people on your social media pages and accounts and keep them guessing about your new products, events or quiz competitions.
It is very important that you only focus on those social media platforms where more users or potential buyers exist, i.e. Facebook, Instagram or Twitter. It all depends on your nature of product or service which will decide which medium to focus on.
Brands also use social media platforms to offer advice to their buyers or even seek their opinion about their different products and services. Social media has now become an opinion maker and has emerged as one of the most decisive factors in changing fate of many businesses and companies around the globe.
You can use any option like photography, videography, or typography to promote your products or services but again it is also important to use the right set or combination of keywords, hashtags, original content, and interactive customer service to reach your target audience.
The above chart is a small indicator of social media’s importance in the modern digital world
Traffic driven Content
Content is the very base of any digital marketing and sales campaign. Without original and relevant content, you cannot generate organic traffic for your web store. Content is also an opinion maker for online users. They read blogs, share their favorite content on social media platforms and regularly visit websites to keep themselves updated about the latest brands and trends.
The strong and relevant content is one of the important tools to generate leads and convert them into sales. Approximately, 86% of B2C digital marketersbelieve in the effective content which should be original, engaging and of course interactive.
In simple words, content can make or break your business. It is important to go the extra mile while finalizing your content as little extra effort can be very rewarding in terms of generating sales.
Let’s consider Melinda Bak for an instance. She is a communications strategist, who with her user-friendly and responsive website, offers engaging content and keywords to guide her users on their prospective journey. It shows the value and importance of content that gets promoted through the right use of keywords and an interactive website.
The above graph is self-explanatory about the importance of producing engaging content.
Who can deny the importance of partnership in any business? In fact, partnerships are the essence of modern-day business techniques, especially B2B partnerships are the fountainhead of success for global brands.
B2B partnerships are also very important tools for the success of digital marketing and sales campaigns. Partnerships among brands increase their reach and they get recognition and the chance to introduce themselves to the other brands’ audience, which itself is a big opportunity.
Also, apart from relying heavily on social media platforms, you can also use some of the followings tips.
- You can write guest posts for B2B brands and then ask them for a backlink to the content or landing pages on your website.
- Collaboration with the industry powerful influencer is also a good idea rather than hiring professional paid actors or celebrities for making the endorsements about your brand.
- Running business via digital marketing is all about professionalism and business ethics. It is important to create a business authorship profile on different mediums like Google, Glassdoor or LinkedIn, so that your consumers can check your authority before purchasing.
- Again, it is important to interact with your website visitors and engage them on different social medial platforms. You need to show your brand’s worth and your knowledge about the industry by answering queries on different online forums like Quora, Yahoo, etc.
Bookmarking of your website using social media platforms is also very important. Different social medical platforms like Reddit, Bitly, and Pinterest are prime examples of social bookmarking websites. Social bookmarking gives you an opportunity to create and publish a series of niche-related content that should have original content relating to your product and tagged with relevant keywords for maximum search opportunities.
The social bookmarking also helps marketers to embed URLs back to their landing pages, thereby creating a better organic outreach through naturally accredited backlinks.
For instance, you can create seasonal or promotional content when the time is right for engaging a majority of users to your website. Also by creating a library on one of these social bookmarking websites like Pinterest that itself has around 85.5 million users every month, you can engage your users in knowing about the solutions you provide through your brand in addition to the content that you’ve uploaded or shared for helping them get around.
Social Bookmarking websites allow you to index your pages and bookmark content that you can share whenever you deem necessary.
The last but not the least, if you’re looking to earn backlinks for your website, you need to be very careful because Google’s algorithms are quite vigilant and efficient when it comes to detecting pages with bad, spam, or broken backlinks in addition to content.
Backlinks are URLs to content on the Internet that can either be earned from high ranking authority websites or embedded in other relative content through guest posts and shared media for enhancing search results and rank on Google.
You can secure backlinks by writing to high authority websites in order to gain access to their target audience. You can optimize your backlinks by using highly relevant and appropriate keywords for hyperlinking your URLs. You need to search for trusted promoters and send them emails so that you can ask them for a qualitative backlink in exchange for written content or a mutual backlink in return.
This is normal practice in digital marketing and if you’ve already secured backlinks from high authority pages, try checking your landing pages and content for their authentication at least once every three months.
It is very important to check landing pages and content as if the user has deleted the content on the linked website, then the ‘broken link’ will decrease your natural search rankings.
The above-mentioned infographic further explains the basic components for building the high-quality backlinks in an ethical way
On one hand, when you can have liberty of sponsoring ads on digital marketing platforms like Google or social media platforms like Facebook, LinkedIn, Twitter or Instagram, no one can deny the importance of organic reach of your website.
As we mentioned earlier that organic traffic is the most effective tool to generate leads which can convert into the sales. So, by opting the above options like original content, interactive and responsive website, strong social media presence, use of the right keywords and different B2B partnerships, backlinks or social bookmarking you can really boost your presence over the Internet, which eventually gives rise to your bottom-line as a business.
An efficient use of different available options to increase organic traffic to your web store is all you need to make your presence felt like a brand. Take the first step today and reap benefits of an effective digital marketing campaign.
The post 7 Ways to Increase Organic Traffic to Your Website appeared first on Dumb Little Man.
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