1. What characteristics do you see in your ideal customer?
The customer is the fuel of the business that helps to keep the fire alive and the business runs on it. Thus, the most important question that you need to ask yourself is – What makes people connect with your brand? If you have an answer to this, you are all set.
According to a recent study, close to 95% of start-ups fail in the first five years. And, a major contributor to this is not being able to create a niche for your business. If you have failed to create your niche, chances are you are targeting a massive audience, half of whom either is pitched to alternatives and the other half don’t need your product.
This means, if you wish to do business successfully, make sure your customer persona is created after extensive research.
2. Problem never sells, a Solution does!
How many times have you seen a product at your place and felt like you did not need it? If you do not find a utility in something, it is because that is not solving a crisis and yet you purchased it. This usually happens if you are into impulsive buying.
Similarly, your product or services should resemble a solution to the eyes of the consumers. This is the greatest branding advice, which you can get. When you see 10-15 brands competing in the same field, then you look for product differentiation. And, this is provided by simply being the solution to the problems you can address!
3. Make Social Media your Boom box!
Social Media is like a repository of data and customers. Everyone is on this playground and you need to be there too. Make sure you know the rules, the trick to win, and secret tips to gain an edge. Once you do that, you can easily convince people to try your products.
Remember, in social media, the more visibility, the more it sells! So, you need to go loud and use platforms like Facebook, Instagram, and Google to connect with customers and reach out to them through targeted ads. Close to 73% of marketers believe that social media has been highly effective for their business, and hence, it is surely a wake-up call to everyone.
4. Are you asking proper questions?
Relevance is very important for your business to succeed. Digging into the brains of your prospects and asking relevant and reasonable questions can help influence your marketing strategy and sell on a larger scale.
Until and unless you learn how to ask the “right” questions, you will not be able to seal the deal, and no matter the marketing expenses, you will never create a need for your business.
Ask questions like how their lives will be if they did not have access to your business or what are you doing currently with the problem that you are addressing. Only then, it will convince your customers to try your business offerings.
This is the 21st century, and if you are still staying offline, survival will be very difficult. Hence, are you using technology to level up your game? There are a lot of cloud-based software applications, which are available online, which makes understanding your customers easier.
You can do the following to arrive at the most righteous conclusions:
The buying behavior helps in forecasting the type of offerings they would like.
Their internet behavior and average spend will help you to understand how to scale up.
These two are the most important factors taken into consideration to form the next pipeline of customers, which your business will want to target.
6. Know Your Competition!
Do you know what your competition is doing? If you don’t, you really need to catch up. Competition is good and the more you know what your competition is up to, the higher are your chances to grab the bigger market share.
7. Replace traditional business cards with digital ones
Business cards have been a great networking tool since time immemorial. But if you really wish to make a difference and cast a great first impression, replace the traditional paper business cards with digital business cards.
They not only save paper, reduce costs but also help you appear as a technology-driven professional.
8. The art of assuming is flawed
Business is all about uncertainties. Hence, making fair assumptions without the appropriate data is not the solution. So, make business-specific decisions and think logically to hit the right target audience.
Now that you know the secret to reach out to your audience, what are you waiting for? Read, set, go!