Before you sign off on a marketing campaign plan, it’s crucial that you understand what the plan is about and if the budget is reasonable. You can’t let a plan go ahead without questioning the people who worked on those ideas to see if they are worth doing.
Why did you choose that platform?
The first question is about why the marketing team chose a specific platform.
Is it the best option considering the choices available? Isn’t it a rehash of previous campaigns used?
If the next campaign focuses on traditional ads like the use of pop up banner design and posters, you need to ask if they’re worth the money when compared with online campaigns. The goal is not to discourage the chosen platform, but to know the reason behind the proposed use.
How will it attract the target audience?
You need to ask this question to determine if the marketing team has studied the target audience. Perhaps, the members decided to come up with such a strategy without knowing if the ads will work with the people you want to buy your products. If you don’t think the ads make sense or there’s no guarantee they will appeal to your chosen audience, you need to encourage the use of a different campaign.
How much will the campaign cost?
You need to know how much you’re going to spend if you pursue the plan and if it will significantly affect the overall budget you allotted for marketing. If the amount is reasonable and the team can justify the decision, you can sign off on it; otherwise, you need to ask the team to resubmit the budget plan and defend it.
What’s Plan B?
It is crucial that you know what the marketing team intends to do if things don’t go as planned. In the world of marketing, any result is possible. You can’t always expect things to end the way you want. As such, you need to ask what the alternative plan is and how it will be implemented. You don’t want to work on the plan, but you need to know what it is in case things go south.
You’re not making it hard
You might think that you’re making it difficult for your employees because of your decision to ask several questions. The truth is that you’re only protecting your business because you don’t want to terrible results.
Besides, asking questions doesn’t mean you are power tripping. You’re trying to clarify things and ensure that everyone is on the same page. It also makes you feel confident seeing your marketing team know how to respond and even defend their responses. They will implement the plan, and if they seem to have no idea what’s going on, it could end in a huge mess.
Once you have finished asking questions, you can encourage everyone to work hard until you achieve the marketing goals.
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