Every investor needs to incorporate their business for two important reasons: adding protection from liability and establishing brand equity. However, far too few investors actually take the time to strategically formulate the latter of the two.
And not nearly enough sweat equity is put into the formation of real estate company names that will project the image, influence and reputation of your successful venture.
This doesn’t mean your new real estate business will be guaranteed success with a snazzy name. Or that coming up with a list of real estate investment company names should be your number one concern in the beginning. (Laying out a realistic and logical business plan—along with a marketing plan—is more important.)
But finding those effective real estate business names in order to convey the image you want should not be overlooked. For all intents and purposes, your brand name will be the first impression you give off to would-be buyers and sellers.
And as many real estate investors have learned—the hard way, unfortunately—your career won’t last as long as you want it to if you neglect to take the proper steps to prepare. That includes taking the time to think through the right real estate investment company names.
So whether you’re starting from scratch and looking for creative real estate investment company names, or you’re a veteran investor looking for some alternative house flipping business names to rebrand yourself, here are some steps you can take to find the best (and most impactful) real estate company names.
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Pro Tips For Picking Catchy Real Estate Company Names
When observing the names of real estate companies that you admire, you might be wondering how they arrived at that specific name. A useful exercise is to take great real estate business names and try to dissect why they are so likable. Elements you are able to pick out can make for lessons on how to start formulating your own business name. Below you will find some top tips for choosing the best real estate company names.
Avoid overly specific names that might pigeonhole your business endeavors.
Look at your mission and values for potential inspiration.
Research any ideas you have to ensure they are not already trademarked.
Consider how your business name will perform on your website and social media platforms.
Order a few mock ups to see what certain names will look like on your marketing materials.
Get online to confirm that your name does not have any accidental negative connotations or double meanings.
Google your proposed name to see how competitive the search results are.
Confirm the availability of a domain name that matches your business.
Scan social media outlets to determine whether you will be able to secure the user name you want.
Think about how well the name will fare one, five, and ten years from now.
Consistency is key, especially if you have any existing clients or marketing materials.
Be careful when considering any alliterative names or acronyms that may have a second meaning.
Choose Your Words Wisely
Aspiring real estate investors are advised not to use their personal names (first, last or family) in their real estate investment company names. First off, some names are difficult for potential clients to memorize. In addition, as your company expands, clients might get disappointed when they expect to be able to work with you personally. I also recommend avoiding the use of terms that are too specific, such as “investor,” or references to a specific geographical location, as it can pigeonhole your real estate business name options. Let us say you pick a name similar to “Charlotte Investing.” In this case, including a specific location and business activity in your real estate company name can be limiting in case you decide to expand, relocate, or add new types of business ventures.
Draw From Inspiration
The best real estate business names are born from your own creativity. Why are you investing? What are your values? What are your goals? Let these aspects dictate the name of your real estate business. Selecting a business name derived from your passions and inspiration can help tie an emotionally compelling story to your brand, thus making it easier for clients to relate to you and your company. Try to look for something meaningful, yet simple as you choose your real estate company name.
Do Your Research
Investment company names of any significance are the result of hours of research. Don’t think it’s something that will come over the course of a few minutes. When you’ve landed on a name, you must first make sure the name isn’t already trademarked or copyrighted, too similar to your competitors, or associated with potentially negative meanings. You can search for existing trademarks through the U.S. Patent And Trademark Office database, and search for existing copyrights on the U.S. Copyright Office website.
Establish A Web Presence
Building your brand requires getting your real estate company name out there all over the internet, by establishing a website and creating accounts across all of the popular social media platforms. Furthermore, a business owner must continuously saturate their market with emails, posts on social media and other types of advertising. This is an opportunity to establish yourself as an expert in your niche, as well as gain exposure for your brand. Make sure all of your efforts include a call to action directing your audiences to your website. Keep this in mind as you consider different real estate company names.
Make It Marketable
When choosing a real estate company name, consider how it’s going to be used to market your business. Remember, this name will be on everything from your business plan to your marketing campaigns. One way to test whether or not your desired business name is marketable is to order a mockup of a business card and get a sense of whether or not the name contributes to representing you clearly.
The best real estate investment company names account for brand unity. Consistency within your branding efforts will make it easier to be found by prospects, increase marketing ROI and make it easier to build value. I could easily argue naming a real estate investing business is the largest first-step entrepreneurs take. Any hopes of borrowing, forging new partnerships, franchising or selling down the road are contingent on the real estate business name you decide to fortify and build up.
Use The Internet For Research
When discussing how to choose the best real estate company names, one of the top tips included making sure to perform ample background research, such as checking for trademarks or copyrights, or making sure that your proposed name does not have any negative connotations. In today’s digital age, the internet serves as the most powerful research tool available at your fingertips. To enforce this idea, plug your real estate company names list into Google and see what comes up. Are there other business with the same or similar names you missed when checking for trademarks? Or, are there similarly named companies or websites that you do not want to be associated with? Use the internet to assist you in selecting a powerful business name—better yet, use the internet to help you avoid any bad ones.
Double-Check Your Name
The next step in the internet research process is to double-check the availability of your name. Once again, try typing the name you have in mind, along with possible variations, into Google search. This time focus on potential domain names. (A domain name is simply your website name, like FortuneBuilders.com, for example). What do the search results look like? This process can help you evaluate how much competition you would face when picking that name, and whether or not you think you will be able to rank well in Google search results. You do not want your real estate company name to be too similar to another business or website, even if they are in another industry. In addition, you may also use this exercise to identify popular related keywords to include either in your business name or within the copy of your website.
Secure A URL
In devising a business name for your real estate company, it is of utmost importance the name you come up with is accompanied by a matching URL. I can’t stress enough how important it is register your website under a domain name that corresponds to your real estate company name.
That way, a simple search can tell prospects what it is that you specialize in; there’ll be no second-guessing what your company is in business for. Plus, real estate investment company names that match their corresponding URL have the added bonus of increasing search results. The easier it is for potential customers to find you, the better off your business will be.
Yes, it may be difficult to set your real estate business name apart from your competitors at first, but it is well worth it. The sooner you can establish a recognized brand for your business name, the sooner consumers will see you as a viable option. Utilize the tricks I listed above to increase your brand and its exposure.
Check Availability On Social Channels
Having a social media presence is an invaluable tool for reaching potential clients, and similar to wanting a corresponding URL, it is important to establish usernames or handles that correspond to your business name as well. Visit the primary social media channels that you plan to use, such as Facebook, Twitter, Instagram and Youtube, and perform a search to see if your desired username or handle is available. In the case one is unavailable, you can try making small variations or abbreviations. Although tweaking your business name is not idea, at times there is a tradeoff between making small changes to stay as close to your desired business name as possible versus changing your name completely for one that is available across all platforms.
Highlight Your Values
As I mentioned above, don’t be afraid to draw on your mission statement and values for inspiration. After all, they are likely the reason you are going into business to begin with. Look at the core values you laid out in your real estate business plan and see if they could be adapted into the right business name. Look for ways to make your business name reflect who you are, and what you are passionate about, and always talk through your ideas with trusted colleagues. This will make sure the message you are trying to send is the message that is coming across, particularly when it comes to your values.
Next, think about how potential names will age as your business grows. You may not be in the same place a few years from now, or even a few months from now. Reflect on your future business plans: where do you see yourself in one, five, and ten years? Do your real estate names leave room for that kind of growth? Hopefully, by incorporating some of your core values, you can choose a timeless business name—one that leaves room for future growth and changes.
While most entrepreneurs looking at names for real estate investment companies are still in the planning stages of building a business, that is not always the case. Some investors may be a few months (or deals) in before solidifying a real estate company name, and that’s okay. For example, maybe you have been wholesaling properties for a few months or you just finished your first rehab. No matter your reason, if you are not entirely new to the real estate industry it is crucial that any investment company names you consider fall in line with your existing business efforts. If you have any ongoing direct mail campaigns, Facebook ads, etc. think about how these efforts will mesh with any potential names. When it comes to real estate branding, consistency is key. Take time to make sure all of your marketing endeavors, both old and new, will combine to create a homogenous brand.
Pay Attention To Sound
Before I walk you through my final tip, let me say this: your business name will last just as long, if not longer, than your investing career. That’s why it is so important that you leave no stone unturned when creating a potential real estate investment company names list. Say your potential names aloud a few times, try to share it with a friend over the phone, share it with a mentor. Pay attention to the way it sounds. Do people frequently ask you to repeat yourself? Do they have a hard time with spelling? While it is a good idea to choose a unique business name, it is also important to keep it accessible. Customers should be able to understand the name, and remember it.
Further, look out for any trends that may seem fun at the time like alliteration or acronyms. Also be careful to avoid using any cliches or pop culture references, as these are also likely to age poorly. While these can seem catchy or harmless right now, ask yourself how well they will age. For example, “Randy’s Raging Rehabs” might be easy to say, but it is definitely overboard. The bottom line is: don’t sacrifice integrity in the name of being original or quirky. Take note of how your name sounds and how it is received by others, then go from there. Good names for real estate investment companies can be fun, but they should also reflect a certain degree of professionalism.
Of course, setting yourself apart from others can be as difficult or as easy as you want it to be. I personally recommend branding yourself into a specific niche; a process that can be started when choosing your brand name. New investors are advised to form their own niche, whether it is a certain type or real estate, a geographic area, or a real estate investing strategy. Whichever you choose, don’t worry; there is plenty of business to be had. Sticking to a niche just allows you to focus your marketing efforts.
Essentially, real estate company names will be the foundation of a successful business. As the face of your business, and often your first chance to make an impression, real estate business names are your first line of defense—and offense for that matter. Make sure yours is telling potential clients what you want it to.
Do you have a great story on how you picked out your business name? Feel free to share below.