- The best real estate wholesaling software is perfectly capable of taking your business to the next level.
- The best CRM for real estate investors is the one that enables you to be more efficient and productive.
- Real estate investor software can take a good investor and make them a great one.
Real estate wholesaling software is perfectly capable of elevating an investor’s career to an entirely new level. Whether you are a new wholesale investor, or a seasoned vet, there is absolutely nobody that can’t benefit from an upgrade to their own real estate wholesaling software.
The Importance Of Using Real Estate Software
Just as a contractor is only as powerful as the tools they possess, so too does the same principle apply to the would-be wholesale real estate investor. That’s because the lifeblood of a wholesale investor rests in their ability to develop lead generation systems, both on the seller and buyer sides. As a result, the importance of real estate wholesaling software can’t be underestimated. The best software for real estate investors, as it turns out, is perfectly capable of giving them the edge they may need to stay ahead of the competition.
Unfortunately, when starting out in real estate wholesaling, it can be difficult to know which real estate wholesaling software is truly worth the time and expense, and which are simply avoidable.
Here’s the real estate wholesaling software that will not only boost your ability to close more deals on properties, but quicken your pace toward wholesale real estate investor success.
[ Thinking of getting into wholesaling? Download “The Real Estate Wholesaler’s Essential Contract Pack” for FREE ]
Real Estate Wholesaling Software & Tools You Should Be Using
The advent of technology has given a new edge to tech-savvy real estate investors year after year. If for nothing else, advancements in software and hardware are made with one purpose in mind: to make things easier. Therefore, it’s fair to assume that those who use today’s best software may have an advantage over the competition. If you would like to exercise your own advantage over the masses, try some of the following real estate wholesaling software:
- Customer Relationship Management Software (CRM)
- Email Marketing Service Provider
- The MLS
- Virtual Assistant
1. Real Estate Investor CRM
In the wholesaling real estate business, keeping track of potential clients via old-school spreadsheets won’t suffice. You need a more sophisticated system to keep on top of your game and collect as much relevant (and actionable) information as you can.
Customer Relationship Management (CRM) software allows you to track property information, segregate buyers and sellers into funnels, and update your growing number of contacts. More importantly, a CRM allows you to “tag” contacts based on their behavior (such as visiting a blog post of yours, or attending a networking event you run).
CRM’s come in a variety of shapes and sizes, all with their own pros and cons. When choosing a CRM, ask yourself the following:
- How will I benefit from using this software? (Canvas other investors to see what they use a CRM for.)
- What features do I need in a CRM software? (These can grow, over time.)
- What is my budget?
Below you’ll find some of the most useful CRMs for today’s investors.
Infusionsoft is a web-based lead generation software that offers investors marketing, social media, email and lead generation tools to maximize customer retention. The platform offers training to help business owners set up and personalize their systems to best fit their business models and marketing needs. Infusionsoft in its most basic form, however, automates your sales, marketing, and business processes, in order to give you you the flexibility to spend your time where it really matters.
SuiteCRM is a free and open source Customer Relationship Management application. Often compared to similar services offered by Salesforce and Microsoft Dynamics CRM, SuiteCRM gives you the freedom to create the perfect CRM without having to worry about licensing fees.
Insightly is a nationally recognized CRM platform whose software is specifically designed to help business owners grow stronger relationships with their customer base. Insightly will allow you to identify strong relationships, track them, and discover hidden connections, all while accelerating sales and streamlining business processes.
2. Email Marketing Service
Email marketing allows you to deliver your message to a highly-targeted audience — they already gave you their addresses — and stay at the forefront of your customers’ minds (not to mention drive traffic to your website).
Luckily, it’s affordable and easy to automate; however, some wholesalers find this aspect of marketing challenging. A few must-do principles when it comes to email marketing:
- Segregating your contacts into different lists so you know the right message will be read by the right people
- Making sure each email has a call-to-action
- Finding ways to continuously build your email list
- Leverage your list to create retargeting ads
MailChimp and Aweber are two of the top email service providers in the market — especially if you’re on a tight budget. However, there are still a number of other, more premium services to look at, such as InfusionSoft.
3. MLS Access
With the myriad of properties that have been available and currently available in the market, it’s easy to find yourself lost and eventually wasting your time figuring out a reasonable yet profitable price. The answer to this is a Multiple Listing Service (MLS) database.
The MLS, or multiple listing service, is a database of properties sold and for sale in a given area. Though not usually a tool for finding wholesale properties, it can accurately compare properties and help you determine a good purchase price for a given property.
Access to an MLS requires a real estate investor license, this usually means, to get access, you need to:
- Ask investor-friendly agents in your network for help. The problem is that you will not be their top priority as they have their own businesses to run.
- Get your own license.
Both have their pros and cons, but it’s usually worth the energy and time expended to get access to this important list.
Currently 467 million members strong, LinkedIn continues to be the top social media platform for professionals across the globe. It’s also a great avenue for you to strengthen your online network and generate leads.
You do this by using the following tools:
- Groups: When looking for groups, pick those that have buyers and sellers. If there isn’t one in your area, start your own group and reap the benefits of attracting targeted leads and establishing yourself as a thought leader.
- Connections: Referrals are powerful tools in the real estate business. Although done online, leveraging LinkedIn connections are no different than the offline world when asking for referrals. However, don’t just go in for the kill. Establish a genuine relationship, first, before asking for favors.
- Ads: LinkedIn has features for small business advertising, which allow you to broadcast your Sponsored Updates to your target audience. A very powerful, and often under-used, tool.
Realeflow enables investors to search and download buyer, seller, and private lender leads in a specific location. As a result, investors can obtain a great deal of leads from motivated sellers, buyers, and private lenders. Additionally, Realeflow also includes leads from absentee owners, bankruptcies, cash buyers, free and clear, renters, tax liens, underwater homeowners, and high and/or low equity leads.
6. Virtual assistant
With all the tasks you need to finish in a single day, it’s inevitable details will start to slip through the cracks. That is, if you don’t add some additional help to your team. Entrepreneur magazine calls them a “a startup’s secret weapon,” and they can provide help in tremendous, unexpected ways.
With a VA, or virtual assistant, your productivity will increase as you delegate tasks—many of which you don’t like to do anyway — and you will have more time to do things for yourself. (And you could save up to 78 percent of operating costs per year.)
Some of the tasks you, as a real estate wholesaler, can entrust them with include: administrative (e.g. data encoding, managing emails, etc), customer service, marketing, and personal organization. The only limits are your imagination, and ability to delegate those crucial, time-consuming tasks.
Just having the right tools does not make you an expert, whether it’s putting up drywall or implementing a marketing campaign. However, real estate wholesaling software is perfectly capable of elevating your entire career. Technology is, after all, meant to make our lives easier and more productive. There’s no reason it shouldn’t do the same for the average wholesale investor.
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