McKinney Unveils Exclusive AI Tool to Assess Brand Attention – IT News Online
McKinney Launches Proprietary AI Tool for Measuring Brand Attention In an era where consumer attention is increasingly fragmented, McKinney, a leading marketing agency, has unveiled an innovative proprietary AI tool designed to measure brand attention. This tool aims to provide brands with deeper insights into how their messaging resonates with audiences, ultimately enhancing marketing strategies […]
Introducing the New Face of German Tourism: An AI Travel Influencer
Skift Take Germany aspires to set the standard for AI’s future in destination marketing. However, we wonder whether Germany’s new AI influencer can actually build an audience and earn their trust. Those tasks are challenging even for humans. Dawit Habtemariam In an innovative leap into the future of travel marketing, Germany has introduced its first […]
Apple’s Latest Feature Allows Brands to Personalize Emails
Apple’s Business Connect: A New Era of Brand Customization for Businesses Apple has recently announced an exciting new feature that will allow businesses to customize how they appear in emails and phone calls on iPhones. This initiative, part of Apple’s Business Connect tool, aims to enhance brand visibility and recognition across various applications, including email, […]
Fabulate Launches AI Suite for Mass Automation of Brand Safety in Influencer Marketing
Fabulate’s SparQ: A New Era in Influencer Marketing In the ever-evolving landscape of influencer marketing, Australian platform Fabulate is making waves with the upcoming launch of its innovative suite of video-led AI tools, SparQ. Currently in beta testing, SparQ is designed to enhance brand protection across popular social media platforms like TikTok, Instagram, and YouTube. […]
Tips for Crafting Effective TikTok Ads
The Rise of TikTok: A Marketing Powerhouse It seems like TikTok evolved from a niche social media platform into a global phenomenon overnight, picking up where Vine left off with short, engaging videos. Maybe entertainment does need to be a bit longer than six seconds, or perhaps TikTok tapped into something more profound. Initially popular […]
Pinterest Enhances Campaign Automation Features
Pinterest Launches Performance+: A New Era of Automated Advertising In the ever-evolving landscape of social media marketing, Pinterest is stepping up its game with the introduction of its own version of AI-powered campaigns, dubbed “Performance+.” This new suite is designed to streamline the advertising process by leveraging machine learning and Pinterest’s extensive internal user data. […]
51 Essential AI Marketing Statistics to Know for 2024
The Rise of Artificial Intelligence in Marketing: Key Statistics and Insights Artificial intelligence (AI) is no longer just a buzzword; it has become a transformative force across various industries, particularly in marketing. As businesses strive to stay competitive, the integration of AI technologies has proven to be a game-changer. This article delves into over 50 […]
10 Must-Follow AI TikTok Influencers for Marketers in 2024
The Rise of AI Influencers on TikTok: A New Era in Marketing Artificial Intelligence (AI) has rapidly transformed various sectors, from healthcare to education, and now it’s making waves in the marketing world. One of the most intriguing developments is the emergence of AI influencers on platforms like TikTok. These virtual personas are not just […]
13 Best Free AI Marketing Tools and Apps to Grow Your Business
Navigating the World of Free AI Marketing Tools In today’s fast-paced digital landscape, the prospect of committing to long-term financial investments in technology can be daunting, especially when it comes to emerging fields like artificial intelligence (AI). While many marketers are eager to embrace AI tools—evidenced by the fact that 20% of them have allocated […]