Is Influencer Marketing the Future of Public Relations?
The Power of Influencer Marketing: A Case Study on Swehl and Molly Baz In May 2024, a striking 45-foot image of influencer, author, and celebrity chef Molly Baz holding lactation cookies over her breasts made waves in New York City’s Times Square. Accompanied by the cheeky tagline “Just add milk,” the ad was part of […]