Marketing Magic: How I produced 7 billion views, 50 million …

The Reality of Overnight Success: A Closer Look at "Create Your Own Economy" In a world where social media influencers seem to rise to fame overnight and brands can go viral in a matter of hours, the allure of instant success is undeniable. Many aspiring entrepreneurs and business owners dream of the day when their […]

Trends and Usage of Social Media Among Gen Z

Trends and Usage of Social Media Among Gen Z

Understanding Gen Z: The New Frontier in Marketing Before the 1960s, young people were often overlooked by marketers, considered an undesirable audience. However, the emergence of the Baby Boomer generation changed everything. This cohort became the largest and most influential generation in modern consumerism, prompting advertisers to rethink their strategies. Fast forward to today, and […]

Fabulate Launches AI Suite for Mass Automation of Brand Safety in Influencer Marketing

Fabulate Launches AI Suite for Mass Automation of Brand Safety in Influencer Marketing

Fabulate’s SparQ: A New Era in Influencer Marketing In the ever-evolving landscape of influencer marketing, Australian platform Fabulate is making waves with the upcoming launch of its innovative suite of video-led AI tools, SparQ. Currently in beta testing, SparQ is designed to enhance brand protection across popular social media platforms like TikTok, Instagram, and YouTube. […]

How to Build a Profitable AI Influencer

How to Build a Profitable AI Influencer

The Rise of AI Influencers: Navigating a New Era of Digital Influence There was a time when social media was often dismissed as a realm of curated perfection, where users showcased idealized versions of their lives. However, the emergence of artificial intelligence (AI) influencers has transformed this narrative, introducing a new layer of complexity to […]

Tips for Crafting Effective TikTok Ads

Tips for Crafting Effective TikTok Ads

The Rise of TikTok: A Marketing Powerhouse It seems like TikTok evolved from a niche social media platform into a global phenomenon overnight, picking up where Vine left off with short, engaging videos. Maybe entertainment does need to be a bit longer than six seconds, or perhaps TikTok tapped into something more profound. Initially popular […]

Pinterest Enhances Campaign Automation Features

Pinterest Launches Performance+: A New Era of Automated Advertising In the ever-evolving landscape of social media marketing, Pinterest is stepping up its game with the introduction of its own version of AI-powered campaigns, dubbed “Performance+.” This new suite is designed to streamline the advertising process by leveraging machine learning and Pinterest’s extensive internal user data. […]