Trends and Usage of Social Media Among Gen Z
Understanding Gen Z: The New Frontier in Marketing Before the 1960s, young people were often overlooked by marketers, considered an undesirable audience. However, the emergence of the Baby Boomer generation changed everything. This cohort became the largest and most influential generation in modern consumerism, prompting advertisers to rethink their strategies. Fast forward to today, and […]
Capitalizing on the $1 Trillion AI Investment Boom: A Guide
Understanding Matched Content: An Overview Matched content is a term often used in digital marketing and online advertising, referring to the practice of displaying relevant content to users based on their interests and behaviors. This approach aims to enhance user engagement by presenting information that resonates with the audience, thereby increasing the likelihood of interaction […]
51 Essential AI Marketing Statistics to Know for 2024
The Rise of Artificial Intelligence in Marketing: Key Statistics and Insights Artificial intelligence (AI) is no longer just a buzzword; it has become a transformative force across various industries, particularly in marketing. As businesses strive to stay competitive, the integration of AI technologies has proven to be a game-changer. This article delves into over 50 […]
10 Must-Follow AI TikTok Influencers for Marketers in 2024
The Rise of AI Influencers on TikTok: A New Era in Marketing Artificial Intelligence (AI) has rapidly transformed various sectors, from healthcare to education, and now it’s making waves in the marketing world. One of the most intriguing developments is the emergence of AI influencers on platforms like TikTok. These virtual personas are not just […]