“I have an excellent idea for an app. What should I do next?” If you are asking yourself this same question, you have come to the right place. In this article, you will find useful tips on developing an application from an idea and making it successful.
Having a great idea is an important point for a profitable application. However, in real life, this is not enough. To prevent your expectations from being defeated, we will present you with solutions to potential problems and explain the main steps on how to create a mobile app from an idea. Moreover, we offer a marketing model for developing a profitable and popular application.
Let’s get started!
What to do with an app idea? 6 tips to make it successful
Main steps on going from an idea to an app
Formulate your concept
The very first and crucial thing to do is to define the formulation of your application concept. Everything you have now is just imaginary. Now, you need to make the project more practical. Pay attention to the next points:
What is the mechanism of my app? What user problems is it going to solve?
Determine the way your application will operate and its brief description. For example, Facebook enables the communication between people; VSCO allows editing your photos.
What design will my application have?
We are not talking about complete designing at this stage; just singling out the key features/elements will be enough.
Am I confident in my application’s efficiency? Make sure it corresponds to the requirements of the potential users. Find out why they may need an application like yours.
Giving detailed answers to these questions helps you make a great plan for your product development. If you don’t want to develop your app yourself, you can get help from a custom mobile development services company.
Even if you are 100% sure you have an idea for an app that will revolutionize the market, don’t skip this step. In reality, things may not be so brilliant. Handle your app idea as a significant business project. Remember that the sphere of mobile development is highly competitive. There may be hundreds of similar ones.
Single out the main objective of your app. This is necessary for forming the features and creating the highlights of your application, which will convince users to select yours over others.
Define your target users. The next step is defining the age and interests of target users who will install your application. Without figuring out who will use your application, it is difficult to start the development stage.
Analyze the competitors. Collect information about your potential competitors. There are over 4,5 million applications available on the market. Of course, you won’t need to analyze them all, just a couple of leading applications in your sphere. Determine their weaknesses and offer unique solutions.
Develop a marketing strategy. Find the ways you can surpass the already existing competitors. You need to have a unique selling proposition to excite your target audience. Also, at this stage, you need to determine monetization strategies and build your advertising around them.
Boost the features. Highlighting features is essential, but considering the overall functionality is also crucial. Single out possible features your application may have, check whether your competitors possess them. In this process, quality is better than quantity. It is more beneficial to have fewer but more effective features.
All the data you collected at this stage will be necessary to make an application out of an idea later.
Make a prototype
After doing thorough market research, it is necessary to create a prototype of your future application. You can use help from a developer team. There are 3 types of prototypes.
Conceptional. In a nutshell, it is a scheme for your future application. It can be an immediate solution for most issues concerning convenience.
Interactive. This type requires thorough visualizing. It’s necessary to imitate simple processes, like signing in, and perform user acceptance testing on parts of the script. Clarify the way the interface works for the development company to make sure you get what you expect.
Animated. This is the top-level prototype, which enables simulating the functions of the application. At this point, you model the way the real user is going to interact with your application. It allows for fixing all the issues and developing a more successful app. Don’t skip this point, especially if you are a startup. It’s better to invest money now if you want to get a top-notch product at the end.
There is no universal price for mobile application development. As a rule, the more complex your application is, the more expensive the development services are. Look through the prices of reliable and experienced companies and inquire about the exact time it takes to build your application. Then, select the most reasonable prices for your project. Remember, things won’t be as easy as you imagine. Develop a backup plan and have money reserved for extra costs. There are various expenses ahead, such as marketing, advertising, testing, etc. You need to know exactly how much it will cost to avoid running out of resources unexpectedly. One option is to look for investor help. A clear business plan, excellent brand reputation, even prototypes are required to draw their attention. Getting investor assistance speeds up the process, which is crucial for leaving competitors behind. In such a competitive sphere as application development, remaining in the lead position is essential.
Create an MVP
The next thing to do with an app idea is to build an MVP (Model Valuable Product). MVP involves only the core functionality of the app. This model is relatively cost-effective when compared with the full version. Its benefits include:
saving time and resources for the final product development;
testing the project correspondence to the potential user requirements;
acquiring the target user base;
attracting investors at an earlier stage.
By attracting investor attention, you gain the opportunity and resources needed to complete the whole development cycle.
Launch and receive the first feedback
Branding and marketing should start before the final version is ready. Select the most appropriate channels for marketing campaigns. Creating profiles on such social media websites as Instagram and Facebook is a must these days. A user-friendly website is also necessary. Encourage your first users to give feedback by offering bonuses. Remember that no one has a flawless app right away. You need to be attentive and apply analytical tools for getting even more valuable data concerning user experience. Never stop improving your application to make it even better and more convenient.
If you have an app idea and want to make it a reality, you should realize that it’s a complicated process. Be ready for numerous challenges and unexpected situations. But if you stay persistent and take the process seriously, you will launch an awesome app desired by many users. Hopefully, this article sheds some light on this challenging process.
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